THE ROCK

THE ROCK rises on a rare rocky peninsula where the Atlantic Ocean meets the Arroyo de La Barra stream. A unique architectural piece designed by Carlos Ott, with fully equipped interiors by Molteni&C, it engages with the landscape through cascading volumes that follow the site's topography.

The project comprises just 25 residences and penthouses distributed across five floors in a low-density design. Each unit offers between 506 and 727 square meters of total space—with private areas ranging from 383 to 430 square meters, covered terraces from 111 to 186 square meters, and open terraces of up to 97 square meters—direct access to the pedestrian promenade, and 360° panoramic views of the ocean and the creek. The penthouses also feature private rooftop pools.

Designed for both permanent residence and high-end seasonal use, it integrates full service programs (maid's quarters and bathrooms, laundry, pantry, dressing rooms and toilets) and a set of amenities that includes an infinity pool, spa with dry and wet sauna, state-of-the-art gym, yoga & pilates studio, beach service, valet parking and concierge.

Prime location: less than 1 km from La Barra bridge, 5 minutes from downtown Punta del Este and 20 minutes from the international airport.

Units and availability

25 three- and four-bedroom residences in a low-density, five-story building. Private areas range from 330 to 430 m², with total areas between 506 and 784 m² including covered and uncovered terraces, circulation spaces, and parking. Each unit includes its own parking space.

Availability as of 25/01/2026 · 10 units available out of 25. Areas expressed in m². Check for updated prices.

Payment method

• 35% cash
• 65% in 12 consecutive monthly installments
• Jewelry: 2,5% of list price

THE ROCK and the international high-net-worth investor

Punta del Este is once again positioning itself as one of the most coveted real estate destinations in the region with a project that redefines the concept of ultra-high-end residences in Uruguay. THE ROCK combines signature architecture, a strategic beachfront location, and a clear focus on the ultra-luxury segment, attracting interest from ultra-high-net-worth (UHNW) buyers from Argentina, Brazil, the United States, and Europe.

Uruguay's appeal to international investors is no accident. It offers what global capital values ​​most today: legal stability, institutional predictability, security, and a competitive tax environment, with income and appreciation in dollars. For those seeking to diversify their assets beyond their home markets, the country has established itself as a true safe haven in the Southern Cone.

From an investor's perspective, a project like THE ROCK brings together several key factors: a scarcity of comparable properties in prime locations, sustained demand in the ultra-luxury segment, and an international buyer profile that preserves long-term value. Punta del Este combines quality of life, gastronomy, nature, privacy, and regional connectivity—attributes that align with the standards of major international destinations.

Furthermore, THE ROCK is not solely aimed at seasonal use. The global high-net-worth buyer is increasingly seeking a second—or third—residence that can be enjoyed year-round: for extended stays, remote work, or as a base in South America, with hotel-level services, security, and professional building management.

For an audience accustomed to evaluating investments from both a financial and emotional perspective, THE ROCK offers both: a solid asset in one of Uruguay's most established areas and, at the same time, a lifestyle linked to the sea, design, and uncompromising comfort.

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